FREE TOOL // MK-CALC-12指標
SEO and AI search ROI calculator.
Estimate the extra visits, leads and customers a 12-month program could bring, against what it costs. Every assumption is shown below the results.
ROI MODEL // MK-CALC-12 // 指標
USD // 12 MONTHS
ESTIMATED 12-MONTH VALUE
$86,778
from 8.7 extra customers, against $54,000 invested
Estimates for planning only, based on the assumptions shown. Real results depend on your market, website and sales process. This does not count traffic you would otherwise lose to AI answers, or results from paid campaigns, which we model in a proposal.
SCENARIO ASSUMPTIONS
| Scenario | Organic uplift by month 12 | AI visits, share of sessions |
|---|---|---|
| Conservative | 10% | 0.5% |
| Expected | 20% | 1% |
| Ambitious | 35% | 2% |
PLAN CAPACITY
| Plan | Capacity, extra visits a month | AI visits |
|---|---|---|
| Foundation | 1,200 | × 0.5 |
| Growth | 6,000 | × 1.0 |
| Authority | 20,000 | × 1.25 |
Each plan can only produce so much: more content, outreach and PR raise the ceiling. A small site reaches about the same result on any plan, so Foundation usually returns the most. Larger sites need Growth or Authority to realize their potential. Capacity is for the Expected scenario and scales with the others. Foundation has no outreach, which AI citations depend on most, so it earns fewer AI visits.
AI-referred visits convert 1.3 times as well as organic visits, based on a 2026 analysis of 94 ecommerce brands where ChatGPT traffic converted at 1.81% versus 1.39% for non-branded organic search.
MONTHLY MODEL, M = 1 TO 12
ramp(m) = max(0, (m - 2) / 10)
potential = sessions × uplift
+ sessions × aiShare × plan AI
delivered = 1 / (1 + potential / capacity)
sc-camel-extra-organic = sessions × uplift × delivered × ramp
sc-camel-ai-visits = sessions × aiShare × plan AI
× delivered × ramp
sc-camel-extra-leads = extraOrganic × conv
+ aiVisits × conv × 1.3
sc-camel-extra-customers = extraLeads × close
sc-camel-extra-value = extraCustomers × value
investment = plan fee × 12 (audit credited)
ROI = (value - invest) / invest
Nothing in months 1 and 2, then a straight-line ramp to the full uplift at month 12. Payback is the first month where cumulative value reaches cumulative investment.
Want these numbers with your real data? Start with the audit.
$2,500 one-time, 2 to 3 weeks, fully credited to your first month if you start a retainer within 30 days.